Kick-Starting The New Wave Of Outsourcing
Working in the space of outsourced HR, Accounting and Company Secretary services, Themis Consult is a start-up that helps other start-ups and SMEs with operational, legal and recruiting functions.. With an expanding client base that includes the likes of pepper-fry, grallo, gourmet it up and others, Themis was looking at a partner to grow their footprint to digital.
Keeping It Simple
With service offerings that go right from registering a company, helping it function smoothly to helping companies seek funding; Themis Consult does a lot for companies. However, pitching it’s layered services through a website was a key challenge with limited attention spans of site visitors. Keeping it simple, TNT divided the IA into 3 segments as per the Service offerings. Additionally, on landing the user is taken through a simple 3 step communication – 1. What we do, 2. Who we’ve helped 3. Who we are.
With regular creation of content for the blog and a separate SEO strategy for each of the 3 key verticals, the digital presence has been built from ground up – now includes regular mailer campaigns, influencer engagement initiatives, ePR efforts and a targeted networking on social channels.