Pillar IDesign
UI / UX.
Editorial visual systems, interaction design, prototyping, and design engineering — from first wireframe to final pixel. Brand-grade craft, applied to product.
- Brand & Identity
- Product UI
- UX Research
- Design Systems
- Motion
The Neon Tree — Est. MMXIII
Issue No. 10 / A Field Guide to Digital Growth
The NeonTree.
A design engineering studio that plants digital systems and grows them into living architectures — sites, apps, platforms, and the quiet machinery behind them. Editorial in front. Engineered underneath. Composed in the dark, lit from within.
Scroll
to enter the canopy ↓
to enter the canopy ↓
MUMBAI · HYBRID
SELECTED WORKS 2013—26
SELECTED WORKS 2013—26
— Manifesto / 001
Wedonotbuildpages.Weplantsystems.Eachproductaseed,eachAPIaroot,eachinteractionaseasonofgrowth.
— Chapter I / Capabilities
Two disciplines.
One studio.
Design and engineering, practiced as one craft. We make the surface and the substrate — and they answer to the same hand.
Pillar IICode
Across platforms.
Websites, web apps, mobile apps, CRMs, dashboards, and the quiet operational machinery behind them. Hand-built front-ends, typed back-ends, integrations that hold.
- Web & Mobile Apps
- Web Apps & CRMs
- APIs & Integrations
- Cloud & DevOps
- AI & Automation
Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.
— Selected Systems
A garden of work.
01 — LUXURY REAL ESTATE
Panchshil.
A skyline, rewritten three times in our hand. Towers, stories, and the silent machinery beneath — all rendered in light.
Client
Panchshil Realty
Year
2017 - ongoing
02 — Fintech
Del.
A dashboard that breathes. Real-time data, made calm. We pruned every interaction until only the signal remained — and the numbers learned to whisper.
Client
Del Capital
Year
2024
03 — BEAUTY
Parcos.
An awards stage for beauty's loudest voices. Influencers entered, the public chose, judges refined — a platform that shape-shifted with every round, until the spotlight finally found its winners.
Client
Baccarose
Year
2022/23
04 — EDUCATION
NL Dalmia.
A campus, rewritten in light. We revamped a legacy institute's digital home — classrooms, courses, and ambition, gathered into one calm, considered narrative.
Client
NL Dalmia Institute of Management
Year
2026
05 — MNC
RPG Group.
A conglomerate, re-architected. We mapped a multi-vertical empire into a single editorial system — one voice, many businesses, infinite stories to tell.
Client
RPG Group
Year
2015 - ongoing
06 — MARKETPLACE
Foxthree.
An online translation marketplace for the UAE — connecting people to officially recognised legal translators, with AI quietly amplifying speed, accuracy, and turnaround on every document.
Client
Foxthree.ai
Year
2024
07 — MEDTECH
Meril Life.
Medical devices, told with restraint. A global product platform for a medtech leader — clinical rigor wrapped in calm, confident design.
Client
Meril Life Sciences
Year
2019
08 — CONSUMER GOODS
Cruise.
A premium appliance brand, cooled and composed. We engineered a digital flagship that matches the precision of the product — quiet power, visible craft, sales that flow like air.
Client
Cruise AC
Year
2019
09 — CSR
Sudha Reddy.
Philanthropy with presence. A digital home for humanitarian work that carries the same grace as the cause — stories told with restraint, impact made visible, donations that feel like connection.
Client
Sudha Reddy Foundation
Year
2024
10 — PET NUTRITION
Lulu & Daisy.
Food, the way dogs were meant to eat. Fresh meals, slow-simmered broths, honest treats — a commerce home where care is made visible and every bowl tells the truth.
Client
Lulu & Daisy
Year
2023
— Chapter III / Constellation
Every client a star,
every project a line of light.
We chart sectors the way astronomers chart skies — patiently, with reverence for the dark space between, where meaning grows.
Luxury Real Estate
Fintech
Beauty
Education
MNC
Marketplace
Medtech
Consumer Goods
CSR
Pet Nutrition
& many more
Chapter II — Canopy
From a single seed,
a kingdom of light.
— Chapter IV / The Method
Five seasons of making.
Not a process diagram. A weather pattern. We move through these phases the way light moves through leaves — overlapping, returning, always becoming.
- Phase I
Seed.
Discovery. We dig beneath your category to find the soil that hasn't been touched.
- Phase II
Root.
Architecture. Information design, content systems, and a structure built to outgrow the brief.
- Phase III
Branch.
Design. Editorial visual language, type as performance, motion choreographed to your tempo.
- Phase IV
Bloom.
Engineering. Hand-built, performance-obsessed, every interaction earns its weight.
- Phase V
Canopy.
Care. Iteration, analytics, content rituals — the slow, deliberate work of growth.
Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.Plant.Grow.Glow.Compose.Tend.Bloom.Wire.Light.Seed.Architect.