A New Phase Of Growth With Newer Challenges
A pioneer in the packaged food business, DIP Foods creates wonderfully baked food products using 100% Natural Ingredients. No chemicals, No preservatives. Just Good Food. As the competition and the category grows DIP Foods looks at digital to be a key driver for it’s growth.
Enabling A Healthier Choice
Built around the concept of ‘Deliciously Healthy’ the website is a showcase of the DIP product portfolio. Showcasing the recently launched packaging and the products, the sites visitors through a lip-smacking journey from canapes to baked paani puris. Recipes and content around product stories and recipes, the site also encourages user generated content in the form of user submissions.
Keeping with the expanding retail footprint of the company, the site has a ’Shop’ section that includes all major outlets where you can grab a packet of your favorite Dip Foods delicacies. The site also links to BigBasket and other selected e-commerce partners where users can place an order online.