Windsong Music Festival
A Roadtrip. An Adventure. And Your Favorite Songs.
Fresh off a great response in it’s inaugural year, Windsong Music Festival plans to take the event to newer heights as it expands to 3 cities in 2014-15. They needed a partner who is able to bring their vision alive and enhance the festival goer’s experience.
Lifting Moods & Ticket Sales
A change in the festival format and with Maruti Suzuki coming aboard as the title sponsor, TNT took up the job of refreshing the communication assets, extending the logo into multiple unites and defining the identity of the festival.
With digital increasingly becoming a key part of it’s plan – awareness, ticket sales and announcements being routed thru the site, TNT looked create a user experience seeped in the essence of the fest – ‘Fresh Air, Blue Skies and Your Favorite Songs’.
The festival vibe comes together with simple easily accessible information to help users immerse themselves in fest related content and book tickets. The site was equipped with a dynamic CMS to ensure that the regular updates can be easily handled by the event team and the design could be refreshed as we moved across the festival phases.